Social media burnout is real — especially for small business owners.
The honest answer
For most local businesses:
- 1-3 times per week is enough
Anything more usually leads to burnout.
What matters more than frequency
- Posting regularly
- Being human
- Sharing useful or real moments
Consistency beats volume every time. We explain this further in What “Consistent Marketing” Really Means for a Small Business.
Keep it simple
Social media should support your business - not run it.
Curious what a simple, no-pressure next step could look like? We offer a 4-week, risk-free, commitment-free trial for local businesses. Schedule a free 15-minute Local Growth Call .